Monthly Archive: September 2015

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6 Steps to Promoting Yourself Effectively

    Watch a 5-minute demo About Reach150: With Reach150, we help you gather recommendations from happy clients, promote yourself on social networks, and stay top of mind with in-market prospects and past clients...

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5 Misconceptions of Millennials

According to Selling to Millennials: Avoiding These 5 Misconceptions in Dealer Marketing Magazine, there are 74 million millennials out there. Millennials are taking over the car buying market as they are becoming financially capable of...

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Part 4: The Power of the Testimonial – Put Your Recommendations to Work for You

Your clients love you. You’ve come to believe that testimonials hold great power to tell the true story of your excellence. You’ve collected tons of recommendations that glowingly review your awesome service. You’ve gotten...

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Part 3: The Power of the Testimonial – What Makes a Good One?

McKinsey Quarterly published a great article a few years back detailing the benefits of word of mouth marketing. In A new way to measure word-of-mouth marketing, the authors state that, “ The rewards of...

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3 Reasons Customers Contact an Agent They Found Online

      Watch a 5-minute demo About Reach150: With Reach150, we help you gather recommendations from happy clients, promote yourself on social networks, and stay top of mind with in-market prospects and past...

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The Power of the Testimonial – Timing is Everything

When we bought our first house over a decade ago, the market was hot, inventory was low, and it seemed like virtually every home in our area was being sold in a bidding war....

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Part 1: The Power of the Testimonial – People Love a True Story

I’m a big fan of epic films. I’m glued to the screen from the second the music starts, and the actors are introduced. Then comes the line… “Based on a True Story”.  Something about that line...

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Want More Referrals? Make More Connections.

Current and past clients act as an essential source of referrals for real estate agents. However, these are not your only source of referrals. From partnerships to networking, there are multiple opportunities to boost referrals and...

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Buying a New Car: Beyond Price and Features, Relationships Still Matter

It’s become so easy to shop online for a car these days. I bought a new one a year ago. Once I figured out exactly what I wanted, I entered a few search criteria...

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How to Adapt Your Dealership to Sell to Millennials

According to the article Understanding the Millennial Mindset: Adapt Now for More Sales, studies show that 83 percent of millennials are looking to purchase or lease a car. They currently comprise 40% of the potential...