In her article 5 Marketing Tips for Mortgage Brokers, Inman contributor Shire Lyon offers several hints for reaching your target audience to get your business noticed. She recommends choosing a manageable few strategies upon which to focus. Her suggestions to seek out customer reviews and to engage in social media offer great potential for gaining traction with new prospects.
Get positive online reviews.
Because customers first turn to the Internet in search of service providers, it’s essential to build a strong online presence.
Choose a review platform or two that suit your business model. Reach out to ask for reviews while you’re still top of mind, and consider including a call-to-action at the bottom of your email communications. Authentic customer feedback goes a long way in expanding your business.
In order to efficiently engage users on a variety of social media channels, prioritize and identify the target audience served by each platform, then tailor your message accordingly. Pay attention to general demographics, post valuable content to engage customers, and include an image with every post.
There are many ways to market your mortgage brokerage, and it’s easy to get overwhelmed, especially in the early stages of growth. Reach150 is designed to streamline the process of building a strong online presence, particularly with regard to testimonial collection and manageable social media promotion. It’s an efficient, easy to use, and well-rounded system for promoting evidence of your great work in an authentic and meaningful way.
Reach150 helps you generate more referrals and close more business. We provide a single place to simply and systematically capture and distribute content that conveys your industry excellence and unique persona to the people you want to reach.