Category: Auto

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8 Perks of Buying from A Dealership’s Top Salesperson

According to Edmunds 8 Reasons to Buy from a Car Dealer’s Top Salesperson, consumers ought to seek out a dealership’s #1 salesperson to ensure a great car buying experience. As the article states, there’s...

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4 Accessible Strategies for Engaging Car Buyers in the Digital Age

Today’s car buyers take initiative. They’re highly educated. They know what they want, and they’re in control. Their limitless access to online resources makes it all the more challenging to engage them. At the...

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4 Essential Facts for Selling Cars to Millennials

In The Millennial Rules of Engagement—You Interact, I Transact, Dealer Marketing Magazine author David Marod outlines several characteristics of millennials making an automotive purchase. He notes that they’re the most educated demographic group in...

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8 Social Media Quirks Car Dealers Should Know

According to Dealer Marketing Magazine, “Car buyers are increasingly turning to social media to inform and support their purchase journey, so dealers need to up their game in social media to leverage this reality.”...

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Capture the Moment – Promoting Client Satisfaction to Drive New Business

Buying a new car is a personal thing. For some, it’s like getting a shiny new toy. For others, it’s a means of independence, or an integral part of family life.   While it’s often...

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Leverage the Power of Social Media to Promote Your Dealership

In his article Using Social Media to Promote Your Dealership, author Eric Stroderd champions the importance of making social media an essential part of any auto dealership’s marketing plan. He suggests that the following...

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5 Misconceptions of Millennials

According to Selling to Millennials: Avoiding These 5 Misconceptions in Dealer Marketing Magazine, there are 74 million millennials out there. Millennials are taking over the car buying market as they are becoming financially capable of...

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Buying a New Car: Beyond Price and Features, Relationships Still Matter

It’s become so easy to shop online for a car these days. I bought a new one a year ago. Once I figured out exactly what I wanted, I entered a few search criteria...

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How to Adapt Your Dealership to Sell to Millennials

According to the article Understanding the Millennial Mindset: Adapt Now for More Sales, studies show that 83 percent of millennials are looking to purchase or lease a car. They currently comprise 40% of the potential...

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3 Ways to Win More Referrals for Your Dealership

When it comes to purchasing a car, buyers have endless auto dealership options to choose from. Generally, buyers do their research online before choosing where to make their next big car purchase. A dealership with strong...