Category: Industry General

marketing 0

Content Marketing in Relationship Businesses: Building Loyalty for Life

In the words of Jay Baer, marketing strategist and best selling author, “If you sell something, you make a customer today; if you help someone, you make a customer for life.” His book, Youtility:...

online reviews 0

5 Ways to Play Defense Against Negative Online Reviews

No matter how great your service, no one is perfect, and we all encounter the occasional disgruntled customer. Their request may be unreasonable or outside of your control, or perhaps you just had an...

referral 0

7 Great Opportunities to Ask for Referrals

Ask a successful realtor the secret to building a thriving business, and they’ll most certainly mention referrals. Happy customers are our greatest advocates, and their friends and families hold great potential to become our...

referrals 0

10 Go-to Practices for Earning Referrals

The most successful service providers master the art of generating referrals within their sphere of influence – they’re your best source of future growth. Drive new business through referrals by consciously implementing the following...

testimonials 0

6 Sure Fire Ways to Use Testimonials to Drive New Business

Testimonials hold huge power to influence a customer’s decision to work with you. Validation from past clients is essential to establishing your credibility in the marketplace. With every new referral you receive, today’s consumers...

social media marketing 0

Social Media Marketing: Going Beyond Facebook

According to Social Media Marketing: Facebook is Not Enough, today’s customers are looking to other social networks beyond Facebook in search of more privacy, more relevant content, and more control. The article suggests that...

millennials 0

4 Ways to Get Inside the Millennial Mindset

    The Internet is ablaze with statistics about the number of millennials in the marketplace. According to several estimates, they make up about 25% of the total U.S. population – nearly 80 million...

referrals 0

10 Best Practices for Cultivating Quality Referrals

  Odds are that many of your future customers are friends of your current customers. When you offer great service, your clients are more than willing to spread the good word. But referrals don’t...

business 0

Boosting Your Likeability — The Ticket to Cultivating Great Business Relationships

“People do business with people because they choose to not because they have to. We can always find others doing the same thing or selling the same product. It’s the personal connection that makes...

employees 0

Empowering Employees with the Right Tools to Succeed

Particularly in the case of relationship businesses, companies are only as successful as their employees are effective. Organizations bear the responsibility for helping their employees to market their individual services. They need to empower...