Category: Real Estate

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Become the Agent of Choice — 3 Ways to Tip the Scales in Your Favor

Most real estate agents spend a small fortune on building brand awareness. From purchasing bus stop ads, to sending periodic mailers, to placing ads in the town paper, realtors go to great lengths to...

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7 Crucial Marketing Strategies for Mortgage Brokers to Attract Real Estate Agents

I can’t count the number of times that clients have asked me for a referral to a great mortgage broker. That’s a huge responsibility — I need to trust that they’re in good hands....

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3 Tips for Engaging Clients for the Long Haul

Realtor Mag author Lynn Olson suggests that your best chance for ensuring future business is to create a loyal pool of happy clients who will refer future business to you. It’s essential to stay...

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3 Ways to Win With Improved Accessibility

    Inman author Neha Kamran champions the importance of accessibility as the ultimate key to realtors’ success. Especially in the case of the first time homebuyer, your clients’ belief in your effectiveness is...

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5 Ways to Leverage Facebook to Get Referrals

    Tony Sargent, Inman contributor and New York luxury property agent, states in his article “5 Tips for Using Facebook to Get Consistent Referrals” that personal Facebook pages are a highly effective venue for...

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7 Steps to Build Loyal Client Relationships

As described by Inman author Sean Kirby, losing a client to another agent is a huge disappointment. Simply providing great service throughout the course of a transaction is insufficient to ensure that clients will...

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Practicing Real Estate in the Digital Age: Mobility is Key

The use of mobile technology is core to practicing real estate in the digital age. It’s a highly competitive industry dependent upon establishing and maintaining high quality connections with customers. Realtors are in constant...

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How to Connect to the Millennial Homebuyer

As millennials take over the home buying market, agents must learn how to catch the attention of this hard to please generation. Millennials begin their search for everything online, so having a top notch...

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Realtors on the Go: It’s all about mobility.

A realtor’s time is spent in constant motion. A day well spent is a day on the go, meeting with clients, showing property, syncing up with stagers, facilitating inspections and the like. In the...

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Why Client Outreach Doesn’t Always Translate to New Referrals

The article Why Real Estate Agents Don’t Get Enough Referrals discusses effective strategies for driving new referral business. Despite their best efforts to stay in touch, many agents feel that their consistent client outreach...