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The Power of the Testimonial – Timing is Everything

When we bought our first house over a decade ago, the market was hot, inventory was low, and it seemed like virtually every home in our area was being sold in a bidding war....

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Part 1: The Power of the Testimonial – People Love a True Story

I’m a big fan of epic films. I’m glued to the screen from the second the music starts, and the actors are introduced. Then comes the line… “Based on a True Story”.  Something about that line...

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Want More Referrals? Make More Connections.

Current and past clients act as an essential source of referrals for real estate agents. However, these are not your only source of referrals. From partnerships to networking, there are multiple opportunities to boost referrals and...

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Buying a New Car: Beyond Price and Features, Relationships Still Matter

It’s become so easy to shop online for a car these days. I bought a new one a year ago. Once I figured out exactly what I wanted, I entered a few search criteria...

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How to Adapt Your Dealership to Sell to Millennials

According to the article Understanding the Millennial Mindset: Adapt Now for More Sales, studies show that 83 percent of millennials are looking to purchase or lease a car. They currently comprise 40% of the potential...

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Six Steps to Promoting Yourself in a Meaningful Way

Years back, business owners promoted their services with coffee table brochures, periodic mailers, newspaper ads and several other forms of print advertising. In addition to being expensive to design, produce and distribute, physical marketing...

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Millennials– Hard to Please but Worth the Effort

Millennials currently make up the largest generation of homebuyers in the United States. As noted in Millennials Love Real Estate Agents, “millennials are harder for agents to please than other generations” but they are worth the effort, and...

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Top 10 Traits Clients Want in Real Estate Agents

      Watch a 5-minute demo About Reach150: With Reach150, we help you gather recommendations from happy clients, promote yourself on social networks, and stay top of mind with in-market prospects and past...

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How to Harness the Power of Repeat Customers

According to National Association of Realtors in Repeat Business: Why Your Clients Really Stick By You, “Repeat clients tend to spend more money over time, offer more customer referrals and word-of-mouth recommendations, make fewer demands...

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Happy Customers Are Your Best Salespeople

My family and I returned from vacation last week. We landed at what seemed like the furthest possible terminal from the baggage claim, packed up the kids, and began the long trek through the...